EBS/IBS Program (in English)

Top↑Program Description

Application Deadline: Before May.30 application, the university send JW202 to students deal with visa.
                                       After May.30 and before the opening time, students need to deal with tourist visa by themselves to come to China.

Intensive International Courses Taught in English

Course opening: Spring (March to May) & Autumn (September to December) of each year.

Course duration: 11 weeks (10 weeks taught courses, 1 week for exam)

Tuition: EURO 1780 (including 2-day field trip to Suzhou & Hangzhou city, and accidental insurance which will cover their stay in China for 6 months.)

Accommodation: If applicants need to live on campus, please apply for that when do the application.

Courses

1. Marketing Strategy (5 Credits)
This course mainly combines the lecture and tutorial of case study to qualify students with the capacity of analysis and application of the marketing theories. This course enables the student to make marketing strategy decision in a professional way.
This subject introduces the basic elements of the marketing management process used by modern companies. It incorporates analyzing marketing strategy planning, including how to analyze the market environment, conduct market research, evaluate consumer markets, understand consumer and business buyer behavior, and segment markets.  It also provides the basis for developing marketing strategy by analyzing target markets, and issues of pricing, distribution, product planning, and promotion.


2. Finance (5 Credits)
This course mainly combines the lecture and tutorial of case study to qualify students with the capacity of analysis and application of the financial issues.
understand the role of a CFO in a company
Understand the concepts of Risk and Rates of Return and Financial Markets
Understand the process of assets management
Solve the problems in Financing, Investing, and Operating activities by the financial tools.
Understand the firm’s financing mix.
Understand the Cost of Capital and Financial Structure and Dividend Policy
Practice the financial statements analysis

3. Communication Skill (5 Credits)
The course aims to have a basic understanding of the communication process models, understand both theoretically and practically the principles of effective communication, demonstrate the ability to participate productively in group discussions and team projects with a focus on language appropriate for tutorial situations, know why and how to analyses the reader when composing professional documents and demonstrate the ability to deliver effective oral presentations. Accomplishment of the above objectives will equip students with professional communication skills necessary for further tertiary education.
This course covers topics in understanding the listening process, effective listening skills, active listening in various formal situations, note-taking strategies, applying note-taking skills to various tasks, transcribing from notes and writing up of listening tasks, reviewing discussion and oral presentation skills, guidelines for working in groups, principles of effective business writing, report writing process, business presentation.

4. Asian economic (5 Credits)
The objectives of the course are to enable each student to get the basic framework of some Asian countries and area's economics.
The simple history, the politic system, the economic environment, and the basic economic systems of 10 main Asia countries and area, such as Japan, South Korea, HK, Singapore, Thailand, India, Taiwan, Mainland of P. R. China, Malaysia, Indonesia are introduced. Some basic economic data are compared among those countries and area. In the Asian economic course, the student will understand the different Asia countries or areas are experiencing different economic increasing models. Different views and points are encouraged in the class discussion.

5. Business Information Management (5 Credits)
You will acquire knowledge on how information can be used in an Business organization for its operational, managerial and decision-making needs. You will learn the importance of classifying information in ways that simplify the process of retrieval. You will understand how computers can be utilized in many ways; spreadsheets to store and retrieve information internet and e-mail to communicate; databases to solve system problems and various other computer packages to structure information. Microsoft office and Photoshop will be the basic tools.

6. Culture in Contemporary China (5 Credits)
This course is intended to provide an overview of business in contemporary China, addressing topics in economic reform in China, joint venture and wholly owned foreign investment law and practices, an overview of Shanghai as a financial banking, and manufacturing and commercial center, international trade, and economic law in China. In addition, this course will examine Chinese history, contemporary society, and the role of philosophy, religion, and education in Chinese life in order to put business in China in a cultural and historical perspective. This overview introduction to Chinese culture, history and society provides vital background information to put the current dynamic socioeconomic change and rapid business development in modern China in context.

7. Chinese at Beginning level (5 Credits) (optional)
This course is designed for students who have not studied Chinese. It acquaints students with basic phonetics, minimum vocabulary for everyday conversation, and elementary knowledge of Chinese grammar. The students also practice Chinese character writing. The course stresses listening and speaking practice while providing an overall grounding in elementary Chinese including reading and writing. It aims at laying a preliminary foundation for the learner to make further studies of Chinese language.

Top↑Entry Requirements

1. TOFEL 550/New TOFEL 7.5 or IELTS 6.0
2. Aged 18 - 40

Top↑Application Materials

1. Photocopy of valid passport
   With name, passport number & expiration date, and photo included
2. Passport photo
   A recent passport-sized photo of the applicant
3. High school graduate certificate
   Graduation certificate in languages other than Chinese or English should be translated into Chinese or English and be certified by notarization.
4. English proficiency test certificate
   For example, IELTS or TOEFL, only for applicant whose native language is not English.
5. Other materials
   Others may be requested separately by departments.

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