International Marketing (in English)

Top↑Program Description

Why choose to study this program?

This program will be totally in line with the international main-stream curriculums in the major of international economics and business, and combine the Chinese characteristics as well. The program emphasizes the internationalization, application, and case study. The students in this program will mainly study the basic theories and fundamental knowledge of economics, marketing, receive the fundamental trainings of management and marketing, and master the ability of theoretical analysis and doing the international marketing. All the courses of this program, except a few Chinese-related ones, will be taught in English.

Program Objectives

The purpose of this program is to train high-level application-oriented professionals, who can grasp the fundamental theories, knowledge and skills in marketing; who should be quick in the awareness of the current market both at home and abroad; who can comprehend and apply into practice the current accepted standards, rules, regulations and mechanism in market and who can solve practical problems in this field.

The graduate of this program should obtain the following knowledge and skills:

• Mastering the theories and methods of marketing;
• Have the Entrepreneurial knowledge and skills;
• Having the capabilities of conducting analyses and research with the quantitative, statistic and accounting methods; 
• Knowing the current marketing and Competition pattern of main countries and areas in the world;
• Understanding the current economic policies and regulations in China;
• Grasping the current development in marketing and international marketing theory;
• Mastering a foreign language and having the ability of listening, speaking, reading, writing and translation.

Courses and Credits

Major Disciplines

• Economics, Business Administration

Main Courses

• Microeconomics, Macroeconomics, Principles of Management, Accounting Theory, Transition and Development of Chinese Economy, Principles of Marketing, Marketing Investigation and Forecasting, Consumer Behavior, Quantitative Research Methods, Organizational Behavior, Brand management , Retail Management , Chinese Commercial Laws and Regulations, Strategic Management.

Credit Requirements for Graduation

• The Minimum Graduation Credits is 142 points.

Main Internship and Practice

Including Social Investigation/Study-abroad Program, Field Practice, Corporation Internship, Graduation Internship, Graduation Thesis.

Degree Awarded

Bachelor Degree of Management

Length of Schooling and Degree requirements

This is a Bachelor Degree of management programme. The length of schooling generally lasts four years. But if students take extra courses, they can graduate one year in advance, and they have a maximum of 8 years to finish the Bachelor Degree.

Others

This program is also cooperated with University of the West Scotland of UK. Students of this program, who meet the requirement of English language, may choose to study at this UK partner university.

Top↑Entry Requirements

With high school graduation certificate or above;
In good health.
 

Top↑Application Materials

1. Photocopy of valid passport
   With name, passport number & expiration date, and photo included
2. Passport photo
   A recent passport-sized photo of the applicant
3. High school academic transcript
4. High school graduate certificate
   Graduation certificate in languages other than Chinese or English should be translated into Chinese or English and be certified by notarization.
5. English proficiency test certificate
   Students whose native language is not English should provide proof of English proficiency.

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